Volleyball England is the national governing body for indoor volleyball, sitting volleyball and beach volleyball in England.
FLEXIBLE OPTION: Project Based
SERVICES: Annual Reports / Sub-Branding / Learning Guide
Volleyball England’s Communications Coordinator sought a fresh, clean and dynamic look for their annual report, which had previously lacked a professional presentation. They needed their data to be presented in an interesting and inspiring way, with a visually appealing design for the 32-page report. Additionally, they required a downloadable teaching resource for teachers and coaches to educate children about volleyball, aiming to foster enjoyment and potentially future players for the England team. This resource needed to be simple, easy to use, and include illustrations and logos consistent with the Volleyball England brand.
After discussing Volleyball England’s vision and upcoming projects, we created a design that reflected both the present and future aspirations of the governing body. We broke down the project into manageable elements, focusing on how each would work within the brand.
For the annual report, we developed an on-brand dynamic design using infographics, charts, and maps to make the content visually engaging. This design set the foundation for future projects.
For the teaching guide, we created colour-coded skill levels, tables, and charts to make the guide visually simple and easy to understand. We outlined rules, gameplay, and session templates, treating each as a piece of art. We also designed five new logos that fit seamlessly with the Volleyball England brand, ensuring all sub-brands were versatile, dynamic, and clean. Digital illustrations were created to demonstrate gameplay and techniques, catering to visual learners.
The end result was met with delight from staff, teachers, and coaches, who provided positive feedback. The annual report and teaching guide were well-received, enhancing the professional image of Volleyball England. We have since worked on three annual reports and, with additional funding, more advanced gameplay guides are planned for the future. We look forward to continuing our collaboration with Volleyball England on their upcoming projects.
Volleyball England now collaborate with Squark Design project by project in support of their in-house design team, allowing them to attract, educate and generate a new generation of volleyball champions.
“Michelle at Squark Design delivered a brilliant job of designing our Annual Report. We wanted it to be dynamic, clear and to pull the reader in – it certainly does that. Michelle was great to work with, she listened to our vision and used her talent to find creative ways to make it even better than we imagined. I wouldn’t hesitate in recommending Squark Design.”
Michael Hallam, Marketing and Communications Co-ordinator at Volleyball England
