If you want to unlock your brand’s potential, using a defined character is essential. There are so many well known brands that choose this approach; Jaguar, Tiger beer, Monopoly, Ferrari and Octopus Energy to name a few.
Having a strong and engaging brand character helps to differentiate your brand from the competition and provides a basis for customers to connect to your business. A well-defined brand character also allows you to create a consistent message and position your company as a leader in your industry.
In this article, we will explore the areas you need to consider before creating a brand character that resonates with your target audience and unlocks your brand potential.
What should you think about before
considering a brand character
Before considering a brand character, it is important to think about the purpose of this character and how it will be used. You should determine who the target audience is and what the character should represent.
Consider the messaging behind the character, how it will be used, and how it will be designed to ensure that it conveys the right message and resonates with your target audience. Additionally, consider the emotions and values that you want your character to evoke and how it will connect with your brand’s story. Think about the level of interactivity you want for the character and how it will interact with users.
Finally, consider the long-term plans for the character and how it will evolve over time.
What you should think about before
considering a brand character
The brand’s target audience
It is important to consider who the brand’s target audience is when creating a brand character. This will help inform the character’s personality, look and overall feel.
The brand’s values and objectives
It is essential to consider the brand’s values and objectives when creating a brand character. This will ensure that the character reflects and reinforces the brand’s message.
The character’s role
It is important to consider what role the brand character will play in the brand’s overall marketing strategy. This will help determine how the character will be used and what message it will convey.
The character’s look
The look of the character should reflect the brand’s identity and evoke the desired emotions. 5. The character’s voice: The character’s voice should be consistent with the brand’s tone of voice and should be engaging and memorable.
Considering a brand character?
It’s a big but exciting step. You need to make sure you are doing it for the right reasons. To talk it through, book a call or meeting with us and we will ensure that it is right for you, that it will resonate with your target audience and give you the confidence to unlock the potential of using a brand character.
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