But how often should I rebrand?
What considerations should I consider
when I update my brand logo?
Don’t confuse your customers
It is also important to be mindful of the frequency of logo changes. Too often of a logo redesign can be confusing for your customers and put your brand reputation at risk. Before committing to a logo redesign, it is important to have a clear understanding of the specific goals and objectives, and whether they can be achieved through a logo redesign.
Brand Identity Impact
In addition to the frequency of logo changes, it is important to consider the impact that a logo redesign will have on your brand identity. Your logo is the visual representation of your company and the values that it stands for. A logo redesign should be used to strengthen your brand identity and reinforce the core values of your company.
Updating logos don’t solve problems
Finally, it is important to keep in mind that a logo redesign should not be used as a means to fix a problem. If your brand is facing issues such as declining sales or customer dissatisfaction, a logo redesign is not the answer. It is important to identify the root issue and address it before considering a logo redesign.
Conclusion
Not sure if it’s the right time for you?
Always talk to a trusted branding designer before you commit to a logo redesign. They will advise you if it is a good idea and make sure you are not trying to cover up a communications or internal issue with a new look so you don’t waste your money. If you would like an external perspective, please book a discovery meeting with us so you can make the right decision for you.
