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The model railway shop for big imaginations
FLEXIBLE OPTION: Per Project
SERVICES: Catalogue Design / Leaflet Design / Brand Guideline Consultancy / Track Plan Illustration
Gaugemaster, impressed by Heljan’s catalogue, reached out to us for help with their own product catalogue – even though they have an internal designer. They felt their existing catalogue was too cluttered and desired a fresh, clean look similar to what we had created for Heljan. They needed assistance with design, production, print and delivery, as well as digital and downloadable versions.
We collaborated closely with Gaugemaster’s internal designer, who was overwhelmed with work, to develop the new-look catalogue while adhering to their strong brand identity guidelines. After initial discussions via email and an in-person meeting, we provided a quote within two working days, which was promptly accepted.
We created visuals and sent them to the client for approval. After incorporating a few amendments requested by the designer and director, we finalised the page template and began flat planning and creating the pages. The Gaugemaster team was involved in each step, ensuring their vision was realised. All images were corrected, and a digital proof of the entire catalogue was sent for approval a few weeks later.
Once approved, we printed and delivered the catalogues directly to Gaugemaster and provided digital versions for their website.
Gaugemaster was extremely satisfied with their new catalogue. A year later, they returned to us to create a ‘new items leaflet’ in the same style, which we happily produced. Gaugemaster has continued to use Squark on a consultancy or project basis ever since, helping their designer when overrun with work or when an external opinion on visual branding is needed. This ongoing relationship ensures Gaugemaster maintains a strong and consistent brand presence.
Gaugemaster now collaborates with Squark Design on a project by project bases. Supporting the internal designer when projects become too much, allowing the brand to keep ahead of competitors and grow the business at their desired pace.
“As a business who could only take our look and branding to a certain level in-house, we are thrilled to have trusted Michelle with our new catalogue. She “gets” not only the brief but also the people she’s working with and her output is top class. Fantastic”
Ian Fowler, Director,
Gaugemaster Controls Ltd
