Finding the right words to tell your brand story isn’t always easy, but when you get it right, the impact is game-changing. That’s exactly what we explored at Grantham Business Club, where I had the pleasure of delivering a talk on crafting captivating brand stories.
The Power of a Great Brand Story
We kicked off the evening with a little behind-the-scenes insight into how Squark Design got its name, because every great brand has a story to tell. But that was just the beginning. The real magic happened when I shared one of our favourite brand storytelling techniques, giving business owners in the room a clear structure to craft their own compelling narratives.
A Room Full of Business Owners, A Stage Full of Challenges
No event is complete without a few unexpected moments! In this case, some technical hiccups with the microphone meant I went from full-on Beyoncé mode to a trusty handheld mic. Inara System’s swift changeover saved the day, but nothing was going to stop the energy in the room.
As the session went on, something incredible happened. Business owners weren’t just listening, they were actively transforming their brand stories. Three brave attendees shared their newly crafted narratives, and the results were inspiring. It was proof that when you have the right framework, telling your brand story can become effortless and engaging.
What People Had to Say
The feedback from attendees was overwhelmingly positive. Many said they now feel more confident in sharing what makes their business unique, with a clear and structured brand story to help them stand out.
“It would’ve been so easy to say no to coming today, but I’m so pleased I made the 2 hour round trip to come. Michelle’s talk was really great.” – Lucy Pitfield
“Brilliant to see Michelle Jones do such a great interactive job getting the delegates engaged and working on their brand stories…… Everyone left with useful knowledge… Just how it should be!“ – Paul Green
“A fascinating brand promotion talk from Michelle Jones making what seemed tricky actually quite easy if you follow some simple rules!! Thank you for generously sharing your wisdom.” – Ian Charles, Signs Express
Bring Brand Storytelling to Your Business or Event
If you’re looking for a dynamic, engaging speaker for your next event, someone who delivers real value and gets people thinking differently about their brand, let’s talk! I’d love to bring this brand storytelling session to your business or networking group.
Email: michelle@squarkdesign.co.uk
