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Useful and effective branding tips for SMEs
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Category: Visual Branding – print and digital
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How often should I redecorate my office space?
Creating a fresh new look in your office space is always an exciting prospect. But starting something new can be daunting and this is very true when it comes to giving your office a fresh new look. Redesigning an office involves careful planning to use your space and your budget to their best advantage and…
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How can I Bring My Brand Story to Life
If you have been churning out the same content for years but you aren’t getting the results you desire, it’s time to look at a new approach. Change can be scary, but we have proved you can transform your content by incorporating these three simple steps. This approach allows business owners to have a clearer…
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5 homemade logo disasters
If you are a new business, I know money can be tight. There is so much that needs to be done, that your money ends up being spread rather thin. For some reason, branding is put on the back seat when a business starts that the business owner designs to design the logo themselves –…
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10 DIY Home Decoration Ideas to Transform Your Space
Create a ‘wow’ factor space in your home in 2022 with these top ten quick and simple wall decoration ideas to transform your space and create a happier place for you and your family to spend your time. 1. Step outside your comfort zone To make a dramatic change to any room, the two…
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What does a Visual Brand Storyteller do?
Person 1: “What do you do?” Me: “I’m a Visual Brand Storyteller.” Person 1: “Interesting. What is that?” Me: “I help aspiring business owners tell their brand story through all visual aspects of their communication, helping them to create authenticity, loyalty and excitement in their brand.” Person 1: “So you’re a Graphic Designer then?” Me:…
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Pros and cons for using a digital backdrop in business
With more people working from home or dividing their working week between the home and office, virtual meetings are here to stay, so what is the best way to showcase your company personality? A variety of background options have come to light over the last few years from blank walls, shelving, unusual fabrics to virtual…
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Do I need a green screen for my virtual business background?
You don’t have to use a green screen. You can simply use the wall in your office, but to get the most from your background a green screen is recommended. Why use a green screen? If you’ve ever used a virtual background feature without a green screen, you’ve probably noticed the glitches. That’s because…
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Top 5 company digital background disasters
I have seen some really bad digital background designs. I mean, REALLY bad. These kind of backdrops actually have the opposite effect to what they should be having. A good company background should showcase the brand, engage with a strong message while elevating your business above others. This will create the right impression and leave…
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How often should I refresh or update my wall decor or coverings?
“In total, the average man would spend £15,250 to achieve their dream home whereas, confident in their bargain abilities and content in their homes already, women would spend just £13,800 on improvements.” Would you consider changing your wall covering material if there was a solution that meant that you had to refresh or update…
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5 benefits of Brand Storytelling you CAN NOT ignore
It’s an exciting time for businesses and business owners. With all the different digital formats in which you can talk to your prospective customers, it gives you the chance to develop a relationship with people through your content. Whether it’s through your website, emails or social media, sharing your brand story across these areas is…