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Useful and effective branding tips for SMEs
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Category: Visual Branding – print and digital
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Why are my customers not returning?
I can completely understand the frustration of not knowing why your customers are not returning. You want to be able grow your business so you can have the life you desire, but for some reason it isn’t working. This can be down to a number of elements such as your product not fulfilling the customers…
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How can I create an amazing brand experience?
To really understand how to create a successful brand experience, it’s important to see how experience relates to the different areas within your business. In this article, we’ll do just that and offer some great tips and provide tasks to help you create your own amazing brand experience. If you are solely in business to…
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How can a Visual Brand Storyteller help my business?
Maybe you are wondering how a visual brand storyteller can help you and your brand. Let me explain. Visual brand storytelling incorporates the elements of great graphic design and communication design and takes things a step further by fully understanding the core of the brands they work with to effectively communicate their story, values, vision.…
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Is Visual Brand Storytelling the same as Graphic Design?
For years, graphic design has been the only and familiar term people have used to express visual design. It can encompass the entire field of using visuals to deliver a message, or it can be used to discuss a specific, small part of design. There are many areas such as as communication design and visual…
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Is branding making me stressed?
When you walk into a large supermarket and see 10 brands of baked beans you have to ask yourself – is this too much? Do we need this amount of choice? Is a multiplicity of products making us stressed, adding to our everyday anxieties? With so many variables – price, quality, brand, taste, packaging and…
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How brand storytelling will improve YOUR business
We are all wired to hear and tell stories. From the everyday happenings to our most elaborate stories in both our business and personal lives. We do it to create a background, some understanding to the moment. What a person said, the way they said it, the language used building up to the story finale.…
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Pros and Cons of Business Branded Content
What Is Business Branded Content? Branded content for business is a marketing technique that involves creating content that is directly focused on a brands values, story or promise rather than on the specific products or services that it offers. Branded content for business generates added value for your ideal customers. Instead of looking for…
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Top 5 Storytelling Adverts that create emotion
When was the last time you saw an advert that made you feel some sort of emotion? Happy, sad, angry – emotion, whatever it is, makes you remember the brand in question. I know as I write this a number of adverts are popping into your head and you maybe even singing along if jingle…
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Simply explained: Logos, Branding and Visual Brand Storytelling
What is the difference between a logo, branding, brand identity and visual brand storytelling? It’s ok to not know the terms and what they mean. If you asked me to tell you the difference between four different types of bolts I probably couldn’t it – but those bolts are vital to keeping that object your…
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Improve your health and mentality with colour
I am sure you know that every very colour can trigger a different mood, emotion or feeling in your space – so picking the right colour for you at the beginning is key. But did you know certain colours are believed to improve your health – both physically and mentally? Below is a brief guide…