Category: Visual Branding – print and digital
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5 Ways Visual Storytelling Can Elevate Your Brand Identity
As a business owner, you know that standing out from the competition is key to success. But with so many brands competing for your customers’ attention, how can you make sure your business is the one that stands out? One effective way is through visual storytelling. Visual storytelling is the art of using images and…
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Which comes first: Branding, Marketing or Sales?
Branding, marketing, and sales are all equally important aspects of a successful business strategy, but like the chicken and egg argument, there are many business owners and coaches out there debating what order they should come in. Everyone has their own opinion and theory. We look into which should come first, branding, marketing or sales.…
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Canva vs Designer. Which is best?
Canva and professional designers are both excellent options when it comes to creating custom graphics for your brand. Each has its own advantages and disadvantages, so it‘s important to consider both options before making a decision on which is best for your project. What is Canva? Canva is an online design platform that provides…
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How often should I update my brand logo
A brand logo is often the first thing that people come into contact with when they encounter your company or product. It is important to keep your logo fresh and up–to–date in order to remain competitive and relevant. Refreshing your brand logo can help to keep your business in the minds of customers, as well…
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How much should I pay to get my logo created or refreshed?
A logo is a vital part of any business’s identity, and getting the right design is essential for success. As such, the cost of logo design in the UK will vary significantly depending on the size of your business and the scope of the project. For a new start-up business, the cost of logo design…
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Why Nostalgia Marketing is Important
What is nostalgia marketing? Nostalgia marketing is a marketing strategy that companies use to evoke positive feelings or associations with the past in their audience. In a nostalgia marketing campaign, marketers intentionally reference familiar concepts, ideas, events or figures relate to previous decades. Marketing teams then connect those symbols of the past to their…
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Unlock Your Brand’s Potential with a Defined Brand Character
If you want to unlock your brand’s potential, using a defined character is essential. There are so many well known brands that choose this approach; Jaguar, Tiger beer, Monopoly, Ferrari and Octopus Energy to name a few. Having a strong and engaging brand character helps to differentiate your brand from the competition and provides a…