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Category: Visual Branding – print and digital
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Creating Memorable Brands with Emotional Design
When building or growing any brand, creating an emotional connection with the audience is paramount. Just like a symphony, where each instrument contributes to the overall harmony, emotion design weaves together three essential elements: visceral, behavioural, and reflective. In this article we (Squark Design) will look at each of these elements and how they play a crucial role…
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Successful Branding Trends for 2024
Staying ahead of the curve is essential when you run a business, especially when it comes to visual branding and brand identity. In 2024, businesses in the UK will witness a dynamic shift in visual branding trends that are reshaping the way they connect with their audience. In this article we explore the cutting-edge…
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Visual Branding and Brand Storytelling Trends 2024
As we step into the new year, the world of marketing and branding is set to undergo significant transformations, with the United Kingdom at the forefront of these changes. The landscape of visual branding and brand storytelling is evolving rapidly, reflecting the dynamic nature of consumer preferences, technological advancements, and cultural shifts. In this article,…
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How can I create an effective visual brand storytelling strategy?
In the dynamic world of business, where consumer attention is scarce and competition is fierce, businesses must harness the power of visual brand storytelling to captivate their audience and create a lasting impression. Developing a compelling storytelling strategy can set your brand apart and forge meaningful connections with customers. This article outlines some of the…
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How can visual brand storytelling differentiate my brand?
In today’s fast-paced and hyper-competitive business landscape, small and medium-sized businesses (SMEs) face the challenge of standing out amidst a sea of competitors. The key to success lies in effectively differentiating your brand, and one of the most powerful tools at your disposal is visual brand storytelling. In this article we will delve into how…
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The Psychology of Colours in Visual Branding
The psychology of colours in visual branding is an important aspect of brand identity design. Colours have the power to evoke emotions, create associations, and shape perceptions in people’s minds. Understanding the psychological effects of colours can help businesses effectively use them in their brand identity to communicate their message and connect with their target…
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Find the colour references for your brand identity
Consistency is a fundamental principle in building a strong brand identity, and one of the key aspects of maintaining consistency is using the same colours across all brand elements. Colours play a crucial role in shaping perceptions and emotions, making them an indispensable tool for brand recognition and establishing trust with your audience. Whether it’s…
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What fonts should I use to help people with visual disabilities read my content?
If you have just come from reading our feature ‘How Brands Can Create Inclusive Visual Content for All Abilities’, you will understand the importance of being mindful of visual disabilities. By taking steps to make your visual content more accessible, you can create a more inclusive connection and welcoming experience with your audience that goes…
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10 things you didn’t know about visual branding
Visual branding is an essential aspect of any business, and it plays a critical role in shaping customers’ perceptions and attitudes towards a brand. From logos and colours to typography and imagery, visual branding elements are the building blocks of a brand’s identity. However, there are many things about visual branding that most people…
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How fonts can communicate emotion
When we think about design elements that communicate emotion, colours and images often come to mind. However, there is another powerful tool in the designer’s tool belt that can evoke emotions and shape perceptions. And that tool is fonts. Yes, the typefaces we choose can have a profound impact on how we feel and interpret…