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Useful and effective branding tips for SMEs
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Category: Deliver Exceptional Brand Experiences
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25 Tips and Tricks from The Business Show 2022
The Business Show 2022 was brilliant. I was there for the full 2 days watching speakers share their knowledge and expertise and speaking to business owners about their brand stories. I came away with a note book full of tips and tricks and I wanted to share 25 of them with you. Thank you to…
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5 Bad Business Card Designs (and how to avoid making them)
We all know it’s about first impressions in business. Handing over a professionally designed business card that represents your brand, style, messaging and personality reflects well on your ideal customer – automatically communicating confidence and a level of professionalism in your brand without you even having to tell them how great you are. We know…
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Make your brand as memorable as the Big Mac!
Brand storytelling in simple terms is about telling the world what you stand for as a business and how you make people feel and change their lives when they come in contact with your brand. This is what makes a brand memorable. For example, let’s just say you are looking for a burger for your…
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6 Interior Decor tips for pubs
The number of pubs that have closed due to business failure or have an uncertain future has doubled in the first half of 2022 against the last six months of 2021, according to new figures (information: The MA) so making sure your pub attracts the right customers is extremely important to keeping your business going. Giving…
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How ‘The Angler’ pub wallpaper was created
There is so much that goes into creating a bespoke wallpaper. Take a look behind the scenes to see how ‘The Angler’ pub wallpaper was created. Understanding the client All projects start with a meeting and this one is no different. By understanding the clients vision, you have a base in which to start.…
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Interior branding ideas: Reception and Entrance Way
You only get one first impression. Different types of people will come through your door – employees, team members, visitors, interviewees, couriers, journalists and even competitors. Whoever walks into your building you need to use that one chance to create an emotional connection between that person and your brand. Here are Squark Design’s top 5…
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Feature walls – Outdated vs Desirable
For some, the feature wall is hopelessly out-of-date but for others, it’s a foolproof way to add style and personality to a space. So who’s right? Many people don’t know how to do a feature wall well, so what we often see reinforces the view that feature walls should be left in the past. Yet…
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Why are my customers not returning?
I can completely understand the frustration of not knowing why your customers are not returning. You want to be able grow your business so you can have the life you desire, but for some reason it isn’t working. This can be down to a number of elements such as your product not fulfilling the customers…
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How can I create an amazing brand experience?
To really understand how to create a successful brand experience, it’s important to see how experience relates to the different areas within your business. In this article, we’ll do just that and offer some great tips and provide tasks to help you create your own amazing brand experience. If you are solely in business to…
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How can a Visual Brand Storyteller help my business?
Maybe you are wondering how a visual brand storyteller can help you and your brand. Let me explain. Visual brand storytelling incorporates the elements of great graphic design and communication design and takes things a step further by fully understanding the core of the brands they work with to effectively communicate their story, values, vision.…