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Useful and effective branding tips for SMEs
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Category: Brand Building, Rebrands and Brand Reinvention
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How do I start telling my brand story?
You may have been in business 3 months or 30 years, but there is one thing that differentiates you from every other competitor out there, and that is you and your brand story. I am not talking about your values and messaging – that comes later, I am talking about how your business came to…
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What does a Visual Brand Storyteller do?
Person 1: “What do you do?” Me: “I’m a Visual Brand Storyteller.” Person 1: “Interesting. What is that?” Me: “I help aspiring business owners tell their brand story through all visual aspects of their communication, helping them to create authenticity, loyalty and excitement in their brand.” Person 1: “So you’re a Graphic Designer then?” Me:…
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Pros and cons for using a digital backdrop in business
With more people working from home or dividing their working week between the home and office, virtual meetings are here to stay, so what is the best way to showcase your company personality? A variety of background options have come to light over the last few years from blank walls, shelving, unusual fabrics to virtual…
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Do I need a green screen for my virtual business background?
You don’t have to use a green screen. You can simply use the wall in your office, but to get the most from your background a green screen is recommended. Why use a green screen? If you’ve ever used a virtual background feature without a green screen, you’ve probably noticed the glitches. That’s because…
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Top 5 company digital background disasters
I have seen some really bad digital background designs. I mean, REALLY bad. These kind of backdrops actually have the opposite effect to what they should be having. A good company background should showcase the brand, engage with a strong message while elevating your business above others. This will create the right impression and leave…
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5 benefits of Brand Storytelling you CAN NOT ignore
It’s an exciting time for businesses and business owners. With all the different digital formats in which you can talk to your prospective customers, it gives you the chance to develop a relationship with people through your content. Whether it’s through your website, emails or social media, sharing your brand story across these areas is…