Category: Brand Building, Rebrands and Brand Reinvention

Brand storytelling in simple terms is about telling the world what you stand for as a business and how you make people feel and change their lives when they come in contact with your brand.  This is what makes a brand memorable. For example, let’s just say you are looking for a burger for your…

I can completely understand the frustration of not knowing why your customers are not returning. You want to be able grow your business so you can have the life you desire, but for some reason it isn’t working. This can be down to a number of elements such as your product not fulfilling the customers…

Maybe you are wondering how a visual brand storyteller can help you and your brand. Let me explain. Visual brand storytelling incorporates the elements of great graphic design and communication design and takes things a step further by fully understanding the core of the brands they work with to effectively communicate their story, values, vision.…

When you walk into a large supermarket and see 10 brands of baked beans you have to ask yourself – is this too much? Do we need this amount of choice? Is a multiplicity of products making us stressed, adding to our everyday anxieties? With so many variables – price, quality, brand, taste, packaging and…

We are all wired to hear and tell stories. From the everyday happenings to our most elaborate stories in both our business and personal lives. We do it to create a background, some understanding to the moment. What a person said, the way they said it, the language used building up to the story finale.…

What Is Business Branded Content?   Branded content for business is a marketing technique that involves creating content that is directly focused on a brands values, story or promise rather than on the specific products or services that it offers.  Branded content for business generates added value for your ideal customers. Instead of looking for…

What is the difference between a logo, branding, brand identity and visual brand storytelling? It’s ok to not know the terms and what they mean. If you asked me to tell you the difference between four different types of bolts I probably couldn’t it – but those bolts are vital to keeping that object your…

If you have been churning out the same content for years but you aren’t getting the results you desire, it’s time to look at a new approach. Change can be scary, but we have proved you can transform your content by incorporating these three simple steps.  This approach allows business owners to have a clearer…