Category: Brand Building, Rebrands and Brand Reinvention
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Should businesses talk about their mistakes?
So should business talk about their mistakes? I’m going to start by saying that I don’t like to call them mistakes, they are more learning curves. I can proudly stand here and tell you I have made many, but from each and every one of them I have learnt a lesson and have been able…
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Why are my customers not returning?
I can completely understand the frustration of not knowing why your customers are not returning. You want to be able grow your business so you can have the life you desire, but for some reason it isn’t working. This can be down to a number of elements such as your product not fulfilling the customers…
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How can I create an amazing brand experience?
To really understand how to create a successful brand experience, it’s important to see how experience relates to the different areas within your business. In this article, we’ll do just that and offer some great tips and provide tasks to help you create your own amazing brand experience. If you are solely in business to…
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How can a Visual Brand Storyteller help my business?
Maybe you are wondering how a visual brand storyteller can help you and your brand. Let me explain. Visual brand storytelling incorporates the elements of great graphic design and communication design and takes things a step further by fully understanding the core of the brands they work with to effectively communicate their story, values, vision.…
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Is branding making me stressed?
When you walk into a large supermarket and see 10 brands of baked beans you have to ask yourself – is this too much? Do we need this amount of choice? Is a multiplicity of products making us stressed, adding to our everyday anxieties? With so many variables – price, quality, brand, taste, packaging and…
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How brand storytelling will improve YOUR business
We are all wired to hear and tell stories. From the everyday happenings to our most elaborate stories in both our business and personal lives. We do it to create a background, some understanding to the moment. What a person said, the way they said it, the language used building up to the story finale.…
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Pros and Cons of Business Branded Content
What Is Business Branded Content? Branded content for business is a marketing technique that involves creating content that is directly focused on a brands values, story or promise rather than on the specific products or services that it offers. Branded content for business generates added value for your ideal customers. Instead of looking for…
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Simply explained: Logos, Branding and Visual Brand Storytelling
What is the difference between a logo, branding, brand identity and visual brand storytelling? It’s ok to not know the terms and what they mean. If you asked me to tell you the difference between four different types of bolts I probably couldn’t it – but those bolts are vital to keeping that object your…
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How can I Bring My Brand Story to Life
If you have been churning out the same content for years but you aren’t getting the results you desire, it’s time to look at a new approach. Change can be scary, but we have proved you can transform your content by incorporating these three simple steps. This approach allows business owners to have a clearer…
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5 homemade logo disasters
If you are a new business, I know money can be tight. There is so much that needs to be done, that your money ends up being spread rather thin. For some reason, branding is put on the back seat when a business starts that the business owner designs to design the logo themselves –…
