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Useful and effective branding tips for SMEs
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Category: Brand Building, Rebrands and Brand Reinvention
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How often should I update my brand logo
A brand logo is often the first thing that people come into contact with when they encounter your company or product. It is important to keep your logo fresh and up–to–date in order to remain competitive and relevant. Refreshing your brand logo can help to keep your business in the minds of customers, as well…
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How much should I pay to get my logo created or refreshed?
A logo is a vital part of any business’s identity, and getting the right design is essential for success. As such, the cost of logo design in the UK will vary significantly depending on the size of your business and the scope of the project. For a new start-up business, the cost of logo design…
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Why Nostalgia Marketing is Important
What is nostalgia marketing? Nostalgia marketing is a marketing strategy that companies use to evoke positive feelings or associations with the past in their audience. In a nostalgia marketing campaign, marketers intentionally reference familiar concepts, ideas, events or figures relate to previous decades. Marketing teams then connect those symbols of the past to their…
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Unlock Your Brand’s Potential with a Defined Brand Character
If you want to unlock your brand’s potential, using a defined character is essential. There are so many well known brands that choose this approach; Jaguar, Tiger beer, Monopoly, Ferrari and Octopus Energy to name a few. Having a strong and engaging brand character helps to differentiate your brand from the competition and provides a…
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Nostalgia Branding: Powerful or Manipulation
Nostalgia branding is a powerful marketing tool that taps into the power of nostalgia to evoke feelings of familiarity and nostalgia for a product, service, or even a brand. It‘s a powerful way to create an emotional connection with customers and build loyalty. What is nostalgia? Nostalgia is a powerful emotion that can be…
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Get your brand in the press: 7 Steps
Squark Design have been in the press quite a few times, and that is not down to luck or magic. To help your business get featured, we have created our ‘Top 7 tips to get your brand in the press. Why should I get my brand featured in the press? The UK press and…
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Personal vs Business Why (and how to find yours)
There is a difference between personal why and the business why, both of which are integral to communicating your brand story. Although you generally communicate the business story, knowing and understanding why you go to work every day and are able to tackle the challenges of business ownership give clarity and focus. Let’s look at…
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25 Tips and Tricks from The Business Show 2022
The Business Show 2022 was brilliant. I was there for the full 2 days watching speakers share their knowledge and expertise and speaking to business owners about their brand stories. I came away with a note book full of tips and tricks and I wanted to share 25 of them with you. Thank you to…
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Make your brand as memorable as the Big Mac!
Brand storytelling in simple terms is about telling the world what you stand for as a business and how you make people feel and change their lives when they come in contact with your brand. This is what makes a brand memorable. For example, let’s just say you are looking for a burger for your…
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Should businesses talk about their mistakes?
So should business talk about their mistakes? I’m going to start by saying that I don’t like to call them mistakes, they are more learning curves. I can proudly stand here and tell you I have made many, but from each and every one of them I have learnt a lesson and have been able…