Category: Brand Building, Rebrands and Brand Reinvention
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Creating Memorable Brands with Emotional Design
When building or growing any brand, creating an emotional connection with the audience is paramount. Just like a symphony, where each instrument contributes to the overall harmony, emotion design weaves together three essential elements: visceral, behavioural, and reflective. In this article we (Squark Design) will look at each of these elements and how they play a crucial role…
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Narrative Structures for Brand Storytelling
When attention spans are fleeting, brands are turning more to brand storytelling to help them stand out in the crowd. More than just a sequence of events, brand storytelling is a strategic blend of emotion, authenticity and narrative structure. It’s the secret ingredient that transforms a brand from a mere entity into a compelling…
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Successful Branding Trends for 2024
Staying ahead of the curve is essential when you run a business, especially when it comes to visual branding and brand identity. In 2024, businesses in the UK will witness a dynamic shift in visual branding trends that are reshaping the way they connect with their audience. In this article we explore the cutting-edge…
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Visual Branding and Brand Storytelling Trends 2024
As we step into the new year, the world of marketing and branding is set to undergo significant transformations, with the United Kingdom at the forefront of these changes. The landscape of visual branding and brand storytelling is evolving rapidly, reflecting the dynamic nature of consumer preferences, technological advancements, and cultural shifts. In this article,…
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Why visual brand storytelling is important for SMEs
In today’s competitive business landscape, where consumer attention spans are fleeting and brand loyalty is hard-won, the art of effective brand communication has evolved significantly. One of the most potent strategies that has emerged is ‘visual brand storytelling.’ In this article we will delve into what visual brand storytelling is, its importance for SMEs, the…
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How can I create an effective visual brand storytelling strategy?
In the dynamic world of business, where consumer attention is scarce and competition is fierce, businesses must harness the power of visual brand storytelling to captivate their audience and create a lasting impression. Developing a compelling storytelling strategy can set your brand apart and forge meaningful connections with customers. This article outlines some of the…
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How can visual brand storytelling differentiate my brand?
In today’s fast-paced and hyper-competitive business landscape, small and medium-sized businesses (SMEs) face the challenge of standing out amidst a sea of competitors. The key to success lies in effectively differentiating your brand, and one of the most powerful tools at your disposal is visual brand storytelling. In this article we will delve into how…
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Find the colour references for your brand identity
Consistency is a fundamental principle in building a strong brand identity, and one of the key aspects of maintaining consistency is using the same colours across all brand elements. Colours play a crucial role in shaping perceptions and emotions, making them an indispensable tool for brand recognition and establishing trust with your audience. Whether it’s…
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What fonts should I use to help people with visual disabilities read my content?
If you have just come from reading our feature ‘How Brands Can Create Inclusive Visual Content for All Abilities’, you will understand the importance of being mindful of visual disabilities. By taking steps to make your visual content more accessible, you can create a more inclusive connection and welcoming experience with your audience that goes…
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How brands can create inclusive visual content for all abilities
Visual communication is a powerful tool that businesses use to connect with their audience. But not all audiences have the same visual abilities. It is thought that between 2.5% to 3.6% 2 million people in the UK are living with some sort of visual impairment and therefore struggle to understand the visual content you put…
