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Useful and effective branding tips for SMEs
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Category: All Posts
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How can I create an amazing brand experience?
To really understand how to create a successful brand experience, it’s important to see how experience relates to the different areas within your business. In this article, we’ll do just that and offer some great tips and provide tasks to help you create your own amazing brand experience. If you are solely in business to…
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How can a Visual Brand Storyteller help my business?
Maybe you are wondering how a visual brand storyteller can help you and your brand. Let me explain. Visual brand storytelling incorporates the elements of great graphic design and communication design and takes things a step further by fully understanding the core of the brands they work with to effectively communicate their story, values, vision.…
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Is Visual Brand Storytelling the same as Graphic Design?
For years, graphic design has been the only and familiar term people have used to express visual design. It can encompass the entire field of using visuals to deliver a message, or it can be used to discuss a specific, small part of design. There are many areas such as as communication design and visual…
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Top 5 Places to Showcase Your Interior Branding
By using your brand story, identity and vision in your interior branding you don’t only create confidence and culture in your brand but you also boost enthusiasm, productivity and pride in your employees. We all know inspired spaces create inspired minds and happy employees create outstanding results. But where do you think the top 5…
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Is branding making me stressed?
When you walk into a large supermarket and see 10 brands of baked beans you have to ask yourself – is this too much? Do we need this amount of choice? Is a multiplicity of products making us stressed, adding to our everyday anxieties? With so many variables – price, quality, brand, taste, packaging and…
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How to create a Multifunctional Workspace in your home
Turning a room into a multi-functional space doesn’t need to effect how you host family and friends. Using a space more efficiently makes common sense, especially now for some hybrid and home working is a part of everyday life. The trick is to create a multifunctional room that boosts your creativity but equally works as…
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8 Areas that will Improve Productivity in your Home Office
Improving your productivity in your home office can be tricky. Mixing home and work life is difficult enough without having to add to the stress of whether you will get your list of work done today. With that in mind Squark Design have highlighted 8 areas in which you can create a better space for home…
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How brand storytelling will improve YOUR business
We are all wired to hear and tell stories. From the everyday happenings to our most elaborate stories in both our business and personal lives. We do it to create a background, some understanding to the moment. What a person said, the way they said it, the language used building up to the story finale.…
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Pros and Cons of Business Branded Content
What Is Business Branded Content? Branded content for business is a marketing technique that involves creating content that is directly focused on a brands values, story or promise rather than on the specific products or services that it offers. Branded content for business generates added value for your ideal customers. Instead of looking for…
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Top 5 Storytelling Adverts that create emotion
When was the last time you saw an advert that made you feel some sort of emotion? Happy, sad, angry – emotion, whatever it is, makes you remember the brand in question. I know as I write this a number of adverts are popping into your head and you maybe even singing along if jingle…