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Category: All Posts
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5 Bad Business Card Designs (and how to avoid making them)
We all know it’s about first impressions in business. Handing over a professionally designed business card that represents your brand, style, messaging and personality reflects well on your ideal customer – automatically communicating confidence and a level of professionalism in your brand without you even having to tell them how great you are. We know…
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Make your brand as memorable as the Big Mac!
Brand storytelling in simple terms is about telling the world what you stand for as a business and how you make people feel and change their lives when they come in contact with your brand. This is what makes a brand memorable. For example, let’s just say you are looking for a burger for your…
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What to look for when checking my design proof?
It may sound obvious what you should look for when checking a design proof, but you would be surprised how many mistakes can get through by not checking your proof properly. The most common errors are in spelling people and place names. To make sure your project isn’t subject to ant embarrassing mistakes, here are…
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6 Interior Decor tips for pubs
The number of pubs that have closed due to business failure or have an uncertain future has doubled in the first half of 2022 against the last six months of 2021, according to new figures (information: The MA) so making sure your pub attracts the right customers is extremely important to keeping your business going. Giving…
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How ‘The Angler’ pub wallpaper was created
There is so much that goes into creating a bespoke wallpaper. Take a look behind the scenes to see how ‘The Angler’ pub wallpaper was created. Understanding the client All projects start with a meeting and this one is no different. By understanding the clients vision, you have a base in which to start.…
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Should businesses talk about their mistakes?
So should business talk about their mistakes? I’m going to start by saying that I don’t like to call them mistakes, they are more learning curves. I can proudly stand here and tell you I have made many, but from each and every one of them I have learnt a lesson and have been able…
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Interior branding ideas: Reception and Entrance Way
You only get one first impression. Different types of people will come through your door – employees, team members, visitors, interviewees, couriers, journalists and even competitors. Whoever walks into your building you need to use that one chance to create an emotional connection between that person and your brand. Here are Squark Design’s top 5…
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Feature walls – Outdated vs Desirable
For some, the feature wall is hopelessly out-of-date but for others, it’s a foolproof way to add style and personality to a space. So who’s right? Many people don’t know how to do a feature wall well, so what we often see reinforces the view that feature walls should be left in the past. Yet…
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Squark Design’s Charity Snowdon Challenge
Many years ago I attempted to climb Snowdon with my husband on the anniversary of my mum’s death. I wanted to do something positive instead of just sitting at home missing her. My husband and I were regular hikers travelling around Europe to climb some of our personal favourite sites. Although we knew there was…
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Why are my customers not returning?
I can completely understand the frustration of not knowing why your customers are not returning. You want to be able grow your business so you can have the life you desire, but for some reason it isn’t working. This can be down to a number of elements such as your product not fulfilling the customers…