Category: All Posts
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How to effectively incorporate AI & automation into your branding
AI and automation aren’t just buzzwords, they’re tools that can supercharge your branding strategy when used effectively. The question isn’t ‘if’ you should adopt AI, but ‘how’ you can seamlessly weave it into your branding efforts to deliver better customer engagement, personalised experiences and creative visual storytelling. As an SME, your advantage lies in agility…
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Creating Memorable Brands with Emotional Design
When building or growing any brand, creating an emotional connection with the audience is paramount. Just like a symphony, where each instrument contributes to the overall harmony, emotion design weaves together three essential elements: visceral, behavioural, and reflective. In this article we (Squark Design) will look at each of these elements and how they play a crucial role…
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Narrative Structures for Brand Storytelling
When attention spans are fleeting, brands are turning more to brand storytelling to help them stand out in the crowd. More than just a sequence of events, brand storytelling is a strategic blend of emotion, authenticity and narrative structure. It’s the secret ingredient that transforms a brand from a mere entity into a compelling…
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Successful Branding Trends for 2024
Staying ahead of the curve is essential when you run a business, especially when it comes to visual branding and brand identity. In 2024, businesses in the UK will witness a dynamic shift in visual branding trends that are reshaping the way they connect with their audience. In this article we explore the cutting-edge…
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What exhibition event stand is right for me in 2024?
Exhibition stands come in various types. Cost and budget for each type can vary based on factors such as size, design complexity, materials used and additional features. Keep in mind that the budget estimates provided below are general ranges and can vary based on specific requirements and customisation. Please note that these costs may have…
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Visual Branding and Brand Storytelling Trends 2024
As we step into the new year, the world of marketing and branding is set to undergo significant transformations, with the United Kingdom at the forefront of these changes. The landscape of visual branding and brand storytelling is evolving rapidly, reflecting the dynamic nature of consumer preferences, technological advancements, and cultural shifts. In this article,…
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Why visual brand storytelling is important for SMEs
In today’s competitive business landscape, where consumer attention spans are fleeting and brand loyalty is hard-won, the art of effective brand communication has evolved significantly. One of the most potent strategies that has emerged is ‘visual brand storytelling.’ In this article we will delve into what visual brand storytelling is, its importance for SMEs, the…
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How can I create an effective visual brand storytelling strategy?
In the dynamic world of business, where consumer attention is scarce and competition is fierce, businesses must harness the power of visual brand storytelling to captivate their audience and create a lasting impression. Developing a compelling storytelling strategy can set your brand apart and forge meaningful connections with customers. This article outlines some of the…
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How can visual brand storytelling differentiate my brand?
In today’s fast-paced and hyper-competitive business landscape, small and medium-sized businesses (SMEs) face the challenge of standing out amidst a sea of competitors. The key to success lies in effectively differentiating your brand, and one of the most powerful tools at your disposal is visual brand storytelling. In this article we will delve into how…
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The Psychology of Colours in Visual Branding
The psychology of colours in visual branding is an important aspect of brand identity design. Colours have the power to evoke emotions, create associations, and shape perceptions in people’s minds. Understanding the psychological effects of colours can help businesses effectively use them in their brand identity to communicate their message and connect with their target…
