Author: squarkpenguin
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How brand storytelling will improve YOUR business
We are all wired to hear and tell stories. From the everyday happenings to our most elaborate stories in both our business and personal lives. We do it to create a background, some understanding to the moment. What a person said, the way they said it, the language used building up to the story finale.…
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Pros and Cons of Business Branded Content
What Is Business Branded Content? Branded content for business is a marketing technique that involves creating content that is directly focused on a brands values, story or promise rather than on the specific products or services that it offers. Branded content for business generates added value for your ideal customers. Instead of looking for…
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Top 5 Storytelling Adverts that create emotion
When was the last time you saw an advert that made you feel some sort of emotion? Happy, sad, angry – emotion, whatever it is, makes you remember the brand in question. I know as I write this a number of adverts are popping into your head and you maybe even singing along if jingle…
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Simply explained: Logos, Branding and Visual Brand Storytelling
What is the difference between a logo, branding, brand identity and visual brand storytelling? It’s ok to not know the terms and what they mean. If you asked me to tell you the difference between four different types of bolts I probably couldn’t it – but those bolts are vital to keeping that object your…
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10 ways to improve business with interior branding!
Business can be improved in many ways, but using internal wall space is not seen as one of those ways. Business owners may be putting their business at risk by not fully understanding the value of branding in the workplace. By using your brand story, identity and vision you don’t only create confidence and culture…
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Improve your health and mentality with colour
I am sure you know that every very colour can trigger a different mood, emotion or feeling in your space – so picking the right colour for you at the beginning is key. But did you know certain colours are believed to improve your health – both physically and mentally? Below is a brief guide…
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How often should I redecorate my office space?
Creating a fresh new look in your office space is always an exciting prospect. But starting something new can be daunting and this is very true when it comes to giving your office a fresh new look. Redesigning an office involves careful planning to use your space and your budget to their best advantage and…
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How can I Bring My Brand Story to Life
If you have been churning out the same content for years but you aren’t getting the results you desire, it’s time to look at a new approach. Change can be scary, but we have proved you can transform your content by incorporating these three simple steps. This approach allows business owners to have a clearer…
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How to apply your artwork to your wall using standoffs
When it comes to hanging wall art or signage in your commercial space, standoffs are the best product out there to make your artwork pop out from the wall and create a ‘wow’ factor feature wall. What is a Standoff? A standoff is a small piece of hardware that attaches to a sign and secures…
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5 homemade logo disasters
If you are a new business, I know money can be tight. There is so much that needs to be done, that your money ends up being spread rather thin. For some reason, branding is put on the back seat when a business starts that the business owner designs to design the logo themselves –…
