Should businesses talk about their mistakes?
So should business talk about their mistakes? I’m going to start by saying that I don’t like to call them mistakes, they are more learning curves. I can proudly stand here and tell you I have made many, but from each and every one of them I have learnt a lesson and have been able […]
Interior branding ideas: Reception and Entrance Way
You only get one first impression. Different types of people will come through your door – employees, team members, visitors, interviewees, couriers, journalists and even competitors. Whoever walks into your building you need to use that one chance to create an emotional connection between that person and your brand. Here are Squark Design’s top 5 […]
Feature walls – Outdated vs Desirable
For some, the feature wall is hopelessly out-of-date but for others, it’s a foolproof way to add style and personality to a space. So who’s right? Many people don’t know how to do a feature wall well, so what we often see reinforces the view that feature walls should be left in the past. Yet […]
Squark Design’s Charity Snowdon Challenge
Many years ago I attempted to climb Snowdon with my husband on the anniversary of my mum’s death. I wanted to do something positive instead of just sitting at home missing her. My husband and I were regular hikers travelling around Europe to climb some of our personal favourite sites. Although we knew there was […]
Why are my customers not returning?
I can completely understand the frustration of not knowing why your customers are not returning. You want to be able grow your business so you can have the life you desire, but for some reason it isn’t working. This can be down to a number of elements such as your product not fulfilling the customers […]
How can I create an amazing brand experience?
To really understand how to create a successful brand experience, it’s important to see how experience relates to the different areas within your business. In this article, we’ll do just that and offer some great tips and provide tasks to help you create your own amazing brand experience. If you are solely in business to […]
How can a Visual Brand Storyteller help my business?
Maybe you are wondering how a visual brand storyteller can help you and your brand. Let me explain. Visual brand storytelling incorporates the elements of great graphic design and communication design and takes things a step further by fully understanding the core of the brands they work with to effectively communicate their story, values, vision. […]
Is Visual Brand Storytelling the same as Graphic Design?
For years, graphic design has been the only and familiar term people have used to express visual design. It can encompass the entire field of using visuals to deliver a message, or it can be used to discuss a specific, small part of design. There are many areas such as as communication design and visual […]
Top 5 Places to Showcase Your Interior Branding
By using your brand story, identity and vision in your interior branding you don’t only create confidence and culture in your brand but you also boost enthusiasm, productivity and pride in your employees. We all know inspired spaces create inspired minds and happy employees create outstanding results. But where do you think the top 5 […]
Is branding making me stressed?
When you walk into a large supermarket and see 10 brands of baked beans you have to ask yourself – is this too much? Do we need this amount of choice? Is a multiplicity of products making us stressed, adding to our everyday anxieties? With so many variables – price, quality, brand, taste, packaging and […]
