Commercial Interior Branding Design: Top 6 questions answered
1. What is a Commercial Interior Branding Designer? A commercial interior branding designer is responsible for creating a cohesive, branded look for a business‘s interior space. This can include designing and executing the interior look and layout of an office, retail space, or restaurant. They use the brand identity, story, personality and culture to create an inviting […]
Best Brand Storytelling Christmas adverts 2022
We are told to buy products all year round, but at Christmas advertising certainly ramps up a gear. Many go for the well known approach of trendy music accompanied with buy now offers. It can be hard to stand out when there is so much going on, but to make people stop and listen you […]
Personal vs Business Why (and how to find yours)
There is a difference between personal why and the business why, both of which are integral to communicating your brand story. Although you generally communicate the business story, knowing and understanding why you go to work every day and are able to tackle the challenges of business ownership give clarity and focus. Let’s look at […]
10 tips for successful brand storytelling
Remember what is was like to be a kid and to be completely captivated by your favourite characters? Whether it was an animation, tv show or film, they created a connection with us, one which we remember for the rest of our lives. Things don’t change as we get older we appreciate the importance of […]
25 Tips and Tricks from The Business Show 2022
The Business Show 2022 was brilliant. I was there for the full 2 days watching speakers share their knowledge and expertise and speaking to business owners about their brand stories. I came away with a note book full of tips and tricks and I wanted to share 25 of them with you. Thank you to […]
5 Bad Business Card Designs (and how to avoid making them)
We all know it’s about first impressions in business. Handing over a professionally designed business card that represents your brand, style, messaging and personality reflects well on your ideal customer – automatically communicating confidence and a level of professionalism in your brand without you even having to tell them how great you are. We know […]
Make your brand as memorable as the Big Mac!
Brand storytelling in simple terms is about telling the world what you stand for as a business and how you make people feel and change their lives when they come in contact with your brand. This is what makes a brand memorable. For example, let’s just say you are looking for a burger for your […]
What to look for when checking my design proof?
It may sound obvious what you should look for when checking a design proof, but you would be surprised how many mistakes can get through by not checking your proof properly. The most common errors are in spelling people and place names. To make sure your project isn’t subject to ant embarrassing mistakes, here are […]
6 Interior Decor tips for pubs
The number of pubs that have closed due to business failure or have an uncertain future has doubled in the first half of 2022 against the last six months of 2021, according to new figures (information: The MA) so making sure your pub attracts the right customers is extremely important to keeping your business going. Giving […]
How ‘The Angler’ pub wallpaper was created
There is so much that goes into creating a bespoke wallpaper. Take a look behind the scenes to see how ‘The Angler’ pub wallpaper was created. Understanding the client All projects start with a meeting and this one is no different. By understanding the clients vision, you have a base in which to start. […]
