Author: squarkpenguin
-
Unlock Your Brand’s Potential with a Defined Brand Character
If you want to unlock your brand’s potential, using a defined character is essential. There are so many well known brands that choose this approach; Jaguar, Tiger beer, Monopoly, Ferrari and Octopus Energy to name a few. Having a strong and engaging brand character helps to differentiate your brand from the competition and provides a…
-
Nostalgia Branding: Powerful or Manipulation
Nostalgia branding is a powerful marketing tool that taps into the power of nostalgia to evoke feelings of familiarity and nostalgia for a product, service, or even a brand. It‘s a powerful way to create an emotional connection with customers and build loyalty. What is nostalgia? Nostalgia is a powerful emotion that can be…
-
Get your brand in the press: 7 Steps
Squark Design have been in the press quite a few times, and that is not down to luck or magic. To help your business get featured, we have created our ‘Top 7 tips to get your brand in the press. Why should I get my brand featured in the press? The UK press and…
-
5 minimalist packaging designs that create impact
In this article we will be looking at five minimalist packaging designs that create impact and explore the basics of creating a minimalist design that will make your product stand out in the market. We will also look at the importance of sustainability and eco–friendliness along with five tips to create your own. In our recent article ‘Successful…
-
Commercial Interior Branding Designer: Pros and Cons
In this article we look to see if a Commercial Interior Branding Designer is right for you. When it comes to creating a space that reflects your brand, a commercial interior branding designer is a great option. With the help of an experienced designer, you can create a space that best represents your company’s goals,…
-
Essential Tips For Effective Packaging Design
Packaging design can be a powerful tool for businesses. It helps establish a product‘s identity, draw customers in, and make it stand out in a crowded marketplace. Good packaging design can also increase the perceived value of a product and boost sales. In this article, we will briefly explore the 7 essential tips for effective packaging design.…
-
Commercial Interior Branding Design: Top 6 questions answered
1. What is a Commercial Interior Branding Designer? A commercial interior branding designer is responsible for creating a cohesive, branded look for a business‘s interior space. This can include designing and executing the interior look and layout of an office, retail space, or restaurant. They use the brand identity, story, personality and culture to create an inviting…
-
Best Brand Storytelling Christmas adverts 2022
We are told to buy products all year round, but at Christmas advertising certainly ramps up a gear. Many go for the well known approach of trendy music accompanied with buy now offers. It can be hard to stand out when there is so much going on, but to make people stop and listen you…
-
Personal vs Business Why (and how to find yours)
There is a difference between personal why and the business why, both of which are integral to communicating your brand story. Although you generally communicate the business story, knowing and understanding why you go to work every day and are able to tackle the challenges of business ownership give clarity and focus. Let’s look at…
-
10 tips for successful brand storytelling
Remember what is was like to be a kid and to be completely captivated by your favourite characters? Whether it was an animation, tv show or film, they created a connection with us, one which we remember for the rest of our lives. Things don’t change as we get older we appreciate the importance of…
