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Useful and effective branding tips for SMEs
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Author: squarkpenguin
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Do we still need physical business cards?
Business cards have been a staple in the professional world for decades, but times are changing. As technology advances, the need for traditional business cards is becoming less and less. In 2023, modern alternatives to business cards are becoming increasingly popular, offering businesses more options to market themselves. Squark Design recently created a poll on LinkedIn…
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Which comes first: Branding, Marketing or Sales?
Branding, marketing, and sales are all equally important aspects of a successful business strategy, but like the chicken and egg argument, there are many business owners and coaches out there debating what order they should come in. Everyone has their own opinion and theory. We look into which should come first, branding, marketing or sales.…
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Visual Brand Storytelling: Is it right for me?
What is visual brand storytelling? Visual brand storytelling is the use of visuals such as images, videos, and graphics to tell a story that is associated with a brand. It is used to create an emotional connection between a brand and its customers. Visual brand storytelling is an effective way to communicate a brand’s values,…
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Canva vs Designer. Which is best?
Canva and professional designers are both excellent options when it comes to creating custom graphics for your brand. Each has its own advantages and disadvantages, so it‘s important to consider both options before making a decision on which is best for your project. What is Canva? Canva is an online design platform that provides…
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How to budget for a professional branding project
Budgeting for a professional branding project can seem daunting, but it doesn’t have to be. With careful planning and research, you can create a budget that covers the essential elements of your project without breaking the bank. 1. Identify the Goals of Your Branding Project Before you begin to budget, it’s important to identify…
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How often should I update my brand logo
A brand logo is often the first thing that people come into contact with when they encounter your company or product. It is important to keep your logo fresh and up–to–date in order to remain competitive and relevant. Refreshing your brand logo can help to keep your business in the minds of customers, as well…
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How much should I pay to get my logo created or refreshed?
A logo is a vital part of any business’s identity, and getting the right design is essential for success. As such, the cost of logo design in the UK will vary significantly depending on the size of your business and the scope of the project. For a new start-up business, the cost of logo design…
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Interior Branding: What format do I need to supply my logo in?
When it comes to wall graphics, it is important to supply the right logo format to get the best results. A high quality logo helps ensure a professional appearance for your brand. By providing the right logo format, it will ensure that the image is correctly sized and optimised for the wall graphics application. This…
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3 cost effective ways to brand your home or office
Using your brand identity in your work space will help create a sense of pride and loyalty in your brand. Interior branding can also establish a unified brand presence in both a home or work space environment that can foster creativity, collaboration and productivity. When money is tight, there is no need to reduce your brand presence –…
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Why Nostalgia Marketing is Important
What is nostalgia marketing? Nostalgia marketing is a marketing strategy that companies use to evoke positive feelings or associations with the past in their audience. In a nostalgia marketing campaign, marketers intentionally reference familiar concepts, ideas, events or figures relate to previous decades. Marketing teams then connect those symbols of the past to their…