Is your brand effectively speaking to your audience and delivering results?

Top 5 Places to Showcase Your Interior Branding

September 16, 2022

By using your brand story, identity and vision in your interior branding you don’t only create confidence and culture in your brand but you also boost enthusiasm, productivity and pride in your employees. We all know inspired spaces create inspired minds and happy employees create outstanding results. But where do you think the top 5 places to showcase your interior branding would be?

In no particular order they are…

Reception/Waiting areas

Some may think this is an obvious one, but you would be surprised at how many businesses don’t take advantage of their wall space in this area. Using this area to educate, inspire and engage with prospective clients can shorten the length of time you spend ‘selling’ to them. It also creates one hell of an impressive impact and confidence in your brand.

Pics left to right: 1. Unknown / 2. Painted: Kirby Stafford, Photo: Chris Higdon / 3. Facebook Poland by Agatha Dukek

Corridors

Often a forgotten area, being left as blank wall space as people always walk through rather than stop. Wrong! Using wall art in a high traffic area is the perfect place to promote your company in so many ways. By using your values, company images or graphics on your products/processes – use this space to educate.

Stairwells are a High traffic area. Use this space to promote your brand, your glowing reviews or company motto. Creating a company timeline to go up stairwells/cases really creates an impact in an otherwise disused space, and it certainly creates an impact.

It can be a tricky one to get right. Meeting rooms need to be calm and productive places not busy and frantic. Use colours that harmonise not clash. Less is certainly more.

Ceilings

Never really thought about, but a great place to put signage, values or mottos if your walls space is limited. Here are a few stylish and modern ways you can incorporate your brand in to your work space.